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ZoomInfo Pricing: Is the B2B Data Worth the Investment?.ZoomInfo vs Lusha: Which is a better sales intelligence platform for your business? | Avoma
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Compared to other sales intelligence tools, ZoomInfo offers buyer intent analytics that improves the accuracy and quality of lead data. This is a massive advantage for teams looking to source high-quality lead information because cheaper point solutions like Apollo.
Lusha offers a clean user interface that is easy to navigate and start using. Both ZoomInfo and Lusha have hundreds of thousands of customers and glowing reviews on software review sites, and have pretty comparable offerings from a product and functionality perspective.
But at the same time, they both are targeted at different audiences. This is probably the most important aspect of evaluating two similar solutions, to check if they offer comprehensive and comparable functionality. This is not the most important aspect of making a purchase decision, but everyone wants to buy an affordable solution, that also is the best of breed.
ZoomInfo data sourcing of business contact information is really granular—and possibly the best in the sales intelligence category. For instance, ZoomInfo natively integrates with 14 different CRMs and marketing automation platforms like Hubspot, SalesForce Pardot, and NeverBounce—making it a handy tool for sales and marketing teams. Similarly, its seamless integration with JobDiva and Greenhouse makes it a tempting choice for HR teams too.
Compare this with Slintel—another heavy-hitter in the sales intelligence space—which only integrates with three top CRMs: Salesforce, HubSpot, and Pipedrive. But that said, data accuracy is continuous work-in-progress for all providers.
If you break down the database further, Lusha has an ever-growing list of 60 million email addresses, 50 million direct dials, and 15 million company profiles listed on its platform. Lusha also has an active community of contributors who volunteer their data to Lusha. Having a community-powered, open-sourced data aggregation and verification process can help the company maintain data sanity in the long term. Compared to ZoomInfo, Lusha disappoints on the integration front.
Since ZoomInfo serves cross-functional use cases, its pricing is customized to meet different use cases across sales, marketing, and HR. People who have tried ZoomInfo confirm that the trial period lasts for 14 days. The platform provides basic, high-level data for free, but you will have to pay a premium subscription fee to access granular data like email addresses, organizational charts, and employee details.
Instead, they encourage prospects to get personalized pricing quotes from their sales team. But not having an upfront clarity about its subscription costs adds a layer of complexity for users who want to know if ZoomInfo fits their budget.
This is in stark contrast to smaller ZoomInfo customers who find its price exorbitant. The bottom line is—ZoomInfo might be a better fit for bigger companies with deep pockets and not SMBs with a tight sales or marketing budget. The few hiccups are in its Starter plan which allows users to get 5 credits every month.
It forces its customers to buy annual subscription packages upfront. Lusha might be a better fit for SMBs with smaller sales and marketing budgets and have the internal resources to validate the intent data.
Comparing ZoomInfo vs Lusha head-to-head, both are great tools in their own right. Bay Area sales consultants helped us outline the perfect modern battlecard.
Pricing Referral Recruitment marketing Integrations. Analyze your campaign. Zoominfo VS. You Might Also Like August 2, July 21, July 6, There are many alternatives that offer advantages and might be a better fit for your strategy and your team.
If you are a smaller team that plans to increase volume in the next year, we recommend Seamless. You get a ton of features, simple UX, and solid data. If you are already an enterprise level team and need top tier data, Zoominfo is quickly swallowing up smaller platforms and creating a more robust product. You might be willing to swallow the big bill by consolidating some of your other sales tools and simplifying your tech stack. Empower your sales teams to reach the right decisions makers directly, using the most accurate and up-to-date emails, phone numbers and social media links.
Search and discover companies that match the right target criteria. Then with your lookups you and your team can easily start engaging with customized outreach campaigns and more.
Find the best candidates quicker than your competitors. With our advanced search, you and your team can quickly nail down the strongest prospects and ensure that you're going to find the best fit.
Reach out directly with real-time validated email and phone numbers, and take it to the next step by creating personal and reusable email templates that integrate with your existing email provider. Organize your contacts with fully customizable lists and integrate with your existing CRM or ATS for seamless workflow. Our data is constantly growing, always providing you with the freshest and most up-to-date leads. Toggle navigation RocketReach. No credit card required. London Business School.
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